Search Engine Optimization is a very important part of providing end to end integrated web solutions to our clients. Highly focused and targeted SEO services increase the client website visibility in search engines to a great extent, thus enabling the client to get the full value for money, time and energy invested in the website.
Some of the most prominent advantages of Search Engine Optimization (SEO) are :
- Help people find your website
- Increases visibility in search engines
- Highly targeted traffic thus targeted Customer Acquisition
- Builds credibility / brand perception
- Increases revenue/sales
- Helps beat your competition
- Leverages social sharing
- Drives offline sales too
- Beats paid traffic hands down
- High ROI (Return on Investment)
- Cost-effective marketing
- Measurable results
Cost-effective Customer Acquisition
There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search.
It can also be useful for generating visitors on the long tail of search. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimization costs and lower ongoing optimization costs. Conversely, paid-search is essentially a variable cost.
Think about that search on your desired keywords. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.
Focus on Web Standards / Accessibility
Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.
Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
Customer Acquisition – Targeted Prospects
Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.
Focus on Unique Content
We are big believers in quality content. Original content. Google loves it too. And so do many SEO experts – the general advice these days is to create subject-specific content on your website, and to categorize and label that content in a way that will deliver a boost to your keyword strategy. Blogs are good for this. Remember that quality content attracts quality links. And that links are still very important for SEO. So if you invest in unique content you are building a valuable intellectual property asset that will benefit other areas of the business as well as improve your search rankings.
Credibility / Brand Perception
Why aren’t you in Google for your desired keywords? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?
Search engines allow you to find relevant web pages even if you only remember snippets of information. A song lyric, a company name, a product review, a person, etc.
SEO or Search Engine optimization is the art of getting your website to the top rankings in the free or natural side of all the major search engines such as Google, Yahoo and MSN for a range of keywords. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.
Search engine optimization is an ongoing process that requires search engine submission, keyword research and implementation, link building strategies, link popularity, content analysis as well as optimization of web structure, maintenance to make sure that it is .search engine friendly. and ensure that your website can be found when customers are searching for you.
Based on the required keyword, recent search engines updates and industry analysis we will work as per the following customized online promotional strategy to achieve the SEO goal:
Website Analysis – We will perform an in-depth analysis on the current website and create report after analyzing the following parameters which will provide an insight into the current status of the website
||Internal Link Architecture
||Pages cached in Google, Yahoo, MSN etc.
||No. of inbound links in Google, Yahoo & MSN
||No. of outbound links in Google, Yahoo & MSN
Competitor Research – Before the optimization process commences we will study and analyze your web site and compare it with your competitor as well as all of the other web sites that are ranked in the top 10 positions. By comparing your website to your competitors under the target keywords, we can effectively assess positions we will be able to achieve and identify strategies necessary to get you to the top ranking positions.
On page optimization – In this phase, on the basis of the search engine guidelines and parameters, we will do on page optimization. Given below are some of the most important factors of the On Page optimization:
- Title & Metadata optimization for targeted pages and new landing pages
- Increases visibility in search engines
- Implementing search engine friendly tags
- W3C Validation
- Content Optimization
- Image Optimization
- Anchor Text Optimization
- Internal Linking
- Style Sheet Optimization & Validation
- Code Optimization
Add-On Services -We offer a few services to our clients which are charged additionally by most SEO companies. Please check out our add-on services given below:
- Html Sitemap
- XML Sitemap
- Google Sitemap
- Robots file implementation
- Landing Pages Creation
- Browser Compatibility Checking
- Link Renaming
- URL Architecture
Off page optimization – Please find the important factors of the Off Page Optimization given below:
Link Popularity Building -Having relevant links coming through to the website is an important part of search engine optimization. In our optimization process we will develop and implement a link building strategy so that we can get external inbound links to the website from all the right places.
At the simplest level, the more sites that link to your site, the more important your site becomes. But then, getting links from other Websites is not too difficult. However, getting links from quality sites with high PageRank and industry relevance that will drive quality traffic to your Website is a different matter altogether.
customdesignfirms.com offers ONE WAY LINKING for the website. Under ONE WAY LINKING, the website is submitted in relevant category and directory having good PageRank. ONE WAY LINKING covers the following:
- Directory Submission
- Submissions to 1500 Search Engines, Directories and Business Sites (home page)
- Manual Submissions to Regional Search Engines and Directories
- Manual Submissions to Industry-Specific Search Engines and Directories(home page)
- DMOZ title & description optimization and submission
- Creation of Articles and submitting in relevant article websites
- Press Releases writing* and submission in relevant press releases website
- Blog’s Feed Pinging & Submission
- Forum & Message Board Posting
- Review Writing* & Optimization
- Submission report
By implementing these strategies, we will be able to improve your Google Page Rank which is an indicator by Google of the .importance. of your web page.
Reciprocal Link Building – Having related and relevant links coming through to the website is an important part of search engine optimization. In our optimization process we will develop and implement a link building strategy so that we can get a plenty of inbound links to the website from all the related and relevant sites.
At the simplest level, the more sites that link to your site, the more important your site becomes. But then, getting links from other Websites is not too difficult. However, getting links from quality sites with high PageRank and industry relevance that will drive quality traffic to your Website is a different matter altogether. By implementing these strategies, we will be able to improve your Google Page Rank which is an indicator by Google of the .importance. of your web page.
Website Ranking & Traffic Reports -Where your website ranks in the search engines, is going to influence how many people are coming through to your site everyday.
We will check your websites ranking for all the major search engines and directories every month during the service and then send you through a report showing you the improvement of your web position. We will provide the following reports monthly in order for you to evaluate the traffic of your website:
- Website ranking report
- Traffic report per source
- Ranking report per keyword
For details on pricing as well as for any other questions, please Contact Us.